We are proud to present ICCG Close-Up, sponsored by RoundWorld Solutions. A Fortune 1000 CXO Interview panel on Governance, Big Data, Supply Chain Analytics, Enterprise Mobility, and Portfolio Management – where C-Level executives share their views on their main areas of focus, the challenges associated with that area, and their future plans to address those challenges. Featured in this episode is:
SVP – Data Analytics
Shanji’s Advice given to organizations just starting out on strategy for BI:
“In order to be successful, every business needs to have a practical and well thought out data strategy. Start simple, start small and allow the early success to fuel the future growth of data strategy in both size and sophistication. Every business has to have a data strategy”
On Lessons learned:
“Think big, think out of the box, keep an open mind and the borrowing, learning, and utilizing of techniques from other areas and applying them to our domain is a key part of our success.”
On Data Governance:
“Data accuracy and security is the most important aspect of our business, it can make or kill our business. We pay a lot of attention to accuracy and security, our search and match is the most accurate among of the 3 credit bureaus and the de facto gold standard in the industry, however we as a company continue to push the quality of our search and match to the next level.”
Shanji’s top priorities for the upcoming year:
Push several of their current big data initiatives across the enterprise including:
a. Social media data, using social media data for business verification and as a means of prediction.
b. Work they have been doing using mobile based location data for marketing. Identifying patterns based on location of mobile users their where they are going and what their lifestyle preference is and design marketing programs around this.